Growth Framework

Consolidate Analytics

Tuesday, August 28, 2018

CMO Growth Framework : Sprint 1

It's critical to get Analytics setup correctly out of the gate so conversion rates, customer acquisition costs, and lifetime value, can be accurately measured for each marketing channel (SEO, email, social, search ads, display, video, content, etc).

1. Build a marketing dashboard

Using Google Data Studio, I’ll centralize your core marketing KPIs, such as traffic, pipeline value, conversion rates, customer acquisition costs (CAC), and return on ad spend (ROAS), into a single web-based marketing dashboard.

2. Calculate customer acquisition benchmarks

Next I’ll look at your attribution and calculate your customer acquisition costs for each marketing channel. If you’re a SaaS company, I’ll nail down your LTV and churn rate. If you’re an ecomm company, I’ll isolate your LTV and repeat purchase rates. If you have an offline sales funnel, I’ll dig deep into your CRM and extract pipeline value, deal values and close ratios. If you don’t have attribution tracking in place, I’ll implement it so we can calculate the above.

Do you have a question? Contact us now!

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