It's critical to get your analytics setup correctly so conversion rates, customer acquisition costs, and lifetime value, can be accurately measured for each marketing channel; SEO, email, social, search ads, display, video, content, etc. Using Google Data Studio, I'll consolidate your analytics into a single web-based dashboard that updates in real time.
Understanding your audience - your actual customer, not the ideal customer you invented - is critical for any customer acquisition program. If you don't understand the true pains of your customer, how they work, and how they buy, you'll spin in circles with ineffective campaigns that achieve nothing for growth.
Most tech companies spend 20% of their annual budgets on marketing technology (MarTech) which includes email service providers, landing page generators, A/B testing tools, CRM, analytics, attribution tracking, marketing automation, social media calendaring, SEO tools, brand analytics, ad servers, onboarding apps, referral software, and customer data platforms. Many of these technologies are redundant and add unnecessary complexity to workflows and data consolidation which makes MarTech consolidation a top priority.
Now that we have our analytics in place, understand the customer journey and have a clear differentiation strategy, it’s time to drive growth by fine tuning the marketing mix. In this step we’ll focus on both organic and paid customer acquisition channels, as well as customer referral programs, to scale revenue within our target CPA.
We've optimized the marketing engine to drive new customers, so now we turn our attention to reducing customer acquisition costs (CAC) and improving lifetime value (LTV).
A collection of kind words for work executed by my team over at One Net Inc.
VP Communications, Kik
“Everyone at the company is pleased with the new website. Dylan and his team at One Net are a great partner with creative ideas that made the site unique, like the homepage vignettes, and provided great client service."
Sr. Product Manager at Western Union
"The search campaigns brought in more customers than we expected at a fraction of the cost that we were getting in other ways. My custom reporting dashboard lets me see the results in real-time and the entire process with Dylan and the One Net team has been seamless. Would definitely recommend."
Integrated Digital Marketing Manager, Lenovo
“I appreciate the high-quality work that you’ve done, and I will not hesitate to find ways to work with you in the future.”
VP Communications, Kin
A strong online hub was absolutely necessary in order to launch Kin. We had a tight deadline and many moving parts, and One Net worked around the clock to get this done. The site was able to house crucial information, like our whitepaper and various explanations of what Kin is and what we’re trying to accomplish through this new cryptocurrency, and contributed to our token sale, which ended up raising close to $100M USD. One Net continues to be a strategic partner for Kik.
Product Marketing, Wildfire, a division of Google
“One of the most successful marketing programs we’ve ever used.”
Global Product Manager, 1E
I’d like to say thank you to you and all your team for the support and great work you have done for 1E. The figures certainly speak for themselves. I have truly learnt a lot from you and have thoroughly enjoyed the process."
VP Business Development, Hyperscience
“Wanted to extend a big thank you… for all of your help in getting our new website done! You [were] really great to work with and I think you did an amazing job. It’s now up on hyperscience.com and we’re getting a bunch of traffic.”
PR & Marketing Director, at Standard Media Index
"I’ve loved working with you, and your whole team, and hope that I’ll be able to do so again soon."
Senior Director, Consumer Marketing, Rhapsody
None of our other marketing partners have thought to use our artist content to acquire customers in the way you did. The results are superb. Keep it up : )